Tag: advertising

Only. Because We Can

This is probably one of the coolest examples of interactive advertising I’ve seen in a long time. The video above is a short trailer for a fake dramatic teenage movie that draws the viewer to onlybecausewecan.com. Once on the site, the user can click at anytime to freeze the screen, little plus signs and hand-drawn [...]

April 12 / 2012
Author John
Category Video
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Game Changers

Want to know the five most important behaviors that are going to shape the future of business? Wolff Olins claims to have figured it out and, lucky for us, they have compiled their results in a research report titled, Game Changers. Hint: a company’s brand plays an important role in all behaviors. Filled with statistically-sound [...]

February 22 / 2012
Author John
Category Branding, Design, Identity
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Intro to Yarn Bombing

Intro recently updated the design of their site and have included several great new projects. Among them is the Guerrilla marketing campaign for Foot Locker and Converse that brought together Yarn-bombing artists for an event in the streets of Berlin. The eco-friendly alternative to grafitti is quickly becoming a worldwide trend, and Intro appropriates the [...]

February 17 / 2012
Author John
Category Design, Poster
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