Intro recently updated the design of their site and have included several great new projects. Among them is the Guerrilla marketing campaign for Foot Locker and Converse that brought together Yarn-bombing artists for an event in the streets of Berlin. The eco-friendly alternative to grafitti is quickly becoming a worldwide trend, and Intro appropriates the technique brilliantly, having the artists use only red and white yarn that easily reflects the Converse brand. The artwork, and the event itself, is then applied to a handful of different marketing tools, including print, online and outdoor advertising, and video.
As Intro puts it, “The real street artists, their creations and honest filmmaking ensured that the campaign emanated authenticity, energy and originality. A positive eco-voice from the streets connected with our audience by encouraging them to rediscover and interact with their own environment.” Agreed.