Studio Aad is a design consultancy based in Dublin. That’s Ireland, you knuckleheads. All of their work is worth checking out, but I particularly enjoy the identity and signage they created for a music festival cleverly titled, Play. Using bold typography, primary colors, and witty language, they were able to capture a youthful tone that engages the viewer. According to their profile, Aad uses “design to solve problems and build tools that help them explain, engage and┬ácommunicate.” The Play project proves they can talk the talk and eat their cake too.