Great typographic play for the Flow Festival by Tsto, a design firm based out of Finland. A bit frivolous, perhaps hard to read? Maybe. I’d argue that the seemingly hazardous layouts and visually striking typography and color palette make a visual connection to music that is subconsciously more powerful than any clear type and image solution. It just speaks to the audience. As Tsto describes, “The Flow Festival identity builds from the idea of the festival as an urban tribe.” Can’t nobody argue with that?
See more fantastic work at www.tsto.org.