Dan Blackman’s portfolio is filled with really amazing work, but I was particularly drawn to his ongoing rebrand of the Pointer Brand of clothing. I love pointers, but I really like his blend of sans serif and serif fonts, with a sprinkling of script here and there. It’s immediately Americana, which make perfect sense because the entire line of clothing is made right here in the US of A. Simple rule work, halftone images, and black and white photography complete a unique system that is unified by a simple yellow color palette.

See more at dblackman.com.