One of the things that intrigued me about the portfolio of London Design firm Stylo, is this sort of mathematical formula they seem to possess for brand identities. And I don’t mean that their work is formulaic – I think all of their logos are unique and quite different from one another. The interesting thing is how they decide to present their work – showing a bit of the blueprint, if you will, or the behind-the-scene process that went into creating each symbol or wordmark. I’m curious to get a client’s perspective on this, but from a designer’s view, I kind of appreciate it.

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