Because I like hiking, mountain biking, fishing and the outdoors in general, it might come as no surprise that I really dig the art direction Liverpool-based design firm Smiling Wolf gave to Camp and Furnace, a unique multi-use space comprised of redeveloped warehouses. Studios, bars, and even a hotel make this somewhat of a hip cultural hub, and Smiling Wolf uniquely positions the entire area as “the great indoors” a very clever and appropriate metaphor indeed. A clean din-like font is used in black throughout to complement black line art and icons of the great outdoors – bears, campers, campfires – all those things I love, combined with some other things I also love – beer and good food.

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