The thought of fireworks during the daytime never really occurred to me, which is why I really appreciate this campaign for the Frieze Art Fair, in London. Produced by London-based design firm Graphic Thought Facility, the combination of CMYK-like streaks of color combine and clash with the natural white clouds, creating a minimalist abstract painting. I like the contrast between the fluffy textures and the Tetris-inspired typography.

See past Frieze Art campaigns and other word by Graphic Thought Facility at