Ketchup and Mustard is the creative studio of Jaime Van Wart, a User Experience Designer for IBM during the day that creates original typefaces and custom lettering pieces in her spare time. What? Sounds like one of those people you either admire or or have extreme animosity towards. I happen to admire her. Her whimsy illustrations are colorful and crafty, while her typographic style seamlessly combines custom scripts with classic sans. I discovered her work through Pinterest while looking for wedding invitation and save the date ideas. If there is any animosity I have towards her, it’s simply by way of jealousy – knowing well ahead of time that whatever I create will pale in comparison to her creative solutions. Damn it.
September 11 / 2012
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