If you agree that creating a brand is all about creating a memorable experience, then I think you’ll find that Bardot leaves a lasting impression indeed. Created by Landor, this video combines sexy typography with curvy type – or vice versa – along with stop-motion graphics of the product and packaging. While sweets are often tied to sensuality, I’ve never seen anything that really marries the two in such an obvious and over-the-top manner. It’s energetic, engaging and exciting. And it’s ice cream. Good design never tasted so good.
August 07 / 2012
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