It doesn’t take much to please me, graphically, if the solution is smart, simple, and appropriate. Brooklyn-based designer and illustrator Lotta Nieminen accomplishes all three throughout most of her portfolio, but I’m particularly drawn today to her work for Maeven – an online shop of vintage and pre-owned designer clothing. It’s smart because the color selection undoubtedly reflects “retro,” while the modern logo reads high-end fashion. The brand is simple in it’s approach to layout and design, using three colors and a dot pattern. Finally, it appropriately represents the kind of clothing you might find browsing a site for vintage clothing. See more of Nieminen’s work at

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