Shane Loorham teams with a host of design agencies in Melbourne as SilentPartner. Clever name, right? I have to assume it’s hard to go unnoticed, however, with a portfolio like Shane’s that is jam-packed with excellent examples of brand identities, custom typography, clever layouts – you name it. The fun calligraphy and illustration for The Snowman immediately caught my eye. Utilizing just light blue and bright orange, the brand system is brought to life with fun dingbat-like callouts – New! Fresh! Amazing! – that recalls good old Americana. Dig it.
From his website: Set to keep Melbourne’s market and festival goers cool this summer with snow cones and treats, Snowman needed a fun and memorable brand, signage and livery.