Aba is an English design agency that specializes in branding and business. Appropriately, they have a client list chalk full of big corporations. The project in their portfolio that caught my eye was the branding and communications designed for insurance company Novae, driven in large part by the cut paper illustrations created by Japanese American paper sculptor Jeff Nishinaka. Created entirely out of intricately-sliced layers of white paper, form and depth was given by the camera’s point of view and, of course, light. Laid out adjacent to black boxes containing large knockout serif typography and hints of bright color, the entire system is very professional and handsome. Make sure you check out the video of the artist creating his masterpieces at: aba-design.co.uk/novae.

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