I think I may have posted about Javas Lehn before. Let me check, yep. Sometimes I bookmark a site and then forget to delete it, and that’s what’s happening today. Maybe I subconsciously wanted to revisit his site in the future, because his work is so freaking good. Two days ago I showcased an identity system for a film company, and I really like the contrasting approach that Lehn took in developing the look for this MoMA exhibit, New Directors New Films. Playing up the fact that this show is the 40th Anniversary, Lehn utilizes two colors, black and yellow, along with a pattern consisting of black diagonal lines, visually relating to a film clap, but in an abstract modern way. I think Vignelli would be proud, but who really knows with him.
May 02 / 2012
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