Matthew Genitempo is a graphic designer in Austin Texas with a terrific sense of style. Mixing handmade craft with a bit of wit, his portfolio not only eloquently shows his work, but also reflects reflects his personality. He seems like the kind of guy you would want to go fishing or have a beer with, which is why I selected his USA beer project to show here. As Matthew simply puts it, USA Beer is “an identity system for a patriotic beer we would like to be made so that we can drink it.” Good enough for me! See more at ordinaryco.com.