Natural High would naturally be alluring to anybody who views travel to remotes places as an adventure, as a chance to escape, or simply as a necessity. Natural High is an agency that plans and guides travel to wild places in Africa, and they hired One Darnley Road to give them a new identity and website. Judging by the examples above, I think they did an excellent job of letting the traveling experience guide the entire brand. The Natural High website is the best example to see this in action. No fancy gimmicks, just great stories, great photography, great design. The logo is simple, bold, memorable, and adaptable. It takes a backseat to the excitement happening all around it, and I think that’s really appropriate. Sign me up.