Category: Branding

Ketchup and Mustard

Ketchup and Mustard is the creative studio of Jaime Van Wart, a User Experience Designer for IBM during the day that creates original typefaces and custom lettering pieces in her spare time. What? Sounds like one of those people you either admire or or have extreme animosity towards. I happen to admire her. Her whimsy [...]

September 11 / 2012


The look of a travel agency modeled after a cigar – now that’s not something you see every day. I suppose when said travel agency is “The Cuban Travel Company,” it makes perfectly good sense (I hear they make good cigars, or something like that). Pollen worked with travel photographer Maya Humo to create a [...]

August 15 / 2012
Author John
Category Branding, Design
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If you agree that creating a brand is all about creating a memorable experience, then I think you’ll find that Bardot leaves a lasting impression indeed. Created by Landor, this video combines sexy typography with curvy type – or vice versa – along with stop-motion graphics of the product and packaging. While sweets are often [...]

August 07 / 2012

Lotta Nieminen

It doesn’t take much to please me, graphically, if the solution is smart, simple, and appropriate. Brooklyn-based designer and illustrator Lotta Nieminen accomplishes all three throughout most of her portfolio, but I’m particularly drawn today to her work for Maeven – an online shop of vintage and pre-owned designer clothing. It’s smart because the color [...]

July 17 / 2012


Swedish design firm BVD recently gave their own identity a facelift, and I’m really liking the simplicity of the geometric letterforms they went with. From their website: We have given our­selves a new design. BVD has appointed a new CEO, installed a new Chair­man of the Board and wel­comed a new Part­ner and in our [...]

July 04 / 2012
Author John
Category Branding, Design, Identity
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Neuarmy Surplus

Do graphic designers make good apparel designers? For the most part, I think they are probably the best at it. The only problem is, I prefer to wear solid colors or stripes – stuff that doesn’t show any branding at all. And there lies the problem. Graphic designers are best at branding things. Either way, [...]

June 29 / 2012
Author John
Category Branding, Design, Identity
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I’d argue that many of the unwritten rules for design (you know, flush left, ragged right, 8/11, and so on) become obsolete when designing for fashion, which is why I’m always a little jealous when I see a portfolio filled with work like that of U.K. firm DesignUnit. In particular, I’m digging the layouts for [...]

June 19 / 2012

Salih Kucukaga Design

It’s the little things that please us designers the most, and Salih Kucukaga’s portfolio has plenty of little details to appreciate. Check out his latest work completed for Los Angeles’ Espresso Republic cafés. Notice the little orange ring at the bottom of Espresso Republic’s coffee cups – that match the letter pressed business cards. Helllo! [...]

Berger & Föhr Brand

I’m a sucker for sans serif typography from the 50′s, 60′s, and 70′s — think Univers (1957), Frutiger (1976), and of course, Helvetica (1957). ITC Avant Garde Gothic, designed by Herb Lubalin and Tom Carnase, is loosely based on 1920′s Bauhaus fonts, but it was designed in 1970 and so it too fits the bill. [...]

June 12 / 2012
Author John
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